Natural SEO Techniques

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Many people who kindly write this blog I will make some of the following three questions: 

How to start a successful business?

How do you know which is the most profitable business?

What I can start business with little investment?

And although there is no magic formula that guarantees success and profits, if there are some key elements that must be considered to make the experience of starting a business, is a rewarding experience. 

Starting a Business is a Process 

The first thing to understand and be clear about is that starting a business is a process with different phases born with a dream that becomes an idea, to be planned and then work very hard to build the business in order to yield the desired results: revenues and profits. 

Many people in their quest for financial freedom or to leave their jobs as soon as possible, aim to (erroneously) to accelerate the process and do everything "faster" with consequent inconvenience this might mean. 

So the first tip is: do not rush and start your company under pressure. Plan your project carefully business and try to follow your plan with discipline. Only then will achieve a good start. 

Undertake Beat the Fear 

The fear or uncertainty about the future can be very strong and is usually the main reason why many entrepreneurs leave even before trying. Thoughts like What if it works? What if I lose my money? What if things go wrong? What if someone already tried? only be overcome with optimism and action! 

You can see many article on how to overcome fear to undertake to go deeper into the subject, but if anything you should be very sure of is that, even if it will fail, not the end of the world. In fact many of the great entrepreneurs of today were tremendous failures in its infancy, however, fail fail or be seen as a lesson in the process of starting a successful business. And if you plan properly, the chances of failure are even smaller. 

Invest in Planning Enough Time Preview 

The more time you dedicate to research and plan your business, the better your chances takeoff and financial success will be greater. According to many experts, devote enough time to do a market study , analyze your competition , your business plan and make a budget, it will help greatly to avoid the common mistakes that many entrepreneurs make . 

Regardless of business size, careful research will help answer important questions to ensure that your company is on the right path, for example: 

Examine your motivations to Start a Business 

Although it may sound trivial, examine your deepest reasons why you want to start a business will help you focus better toward success. Why? Mainly because many people try LAUNCH business for the wrong reasons: 

The reasons why you want to start your own business can be many, but the important thing is that your motives take you just to become a leader, an entrepreneur that can lead to pride and tenacity to your company's success. If those reasons are not clear and substantiated, it is likely that this will not happen because you will not have the enthusiasm, energy and vision to achieve this. So examine yourself and determine first if what you want is what you really would feel fulfilled. 

You Maintain a Learning Attitude 

Undertake and learning are not synonymous but are much alike. An entrepreneur always learning. Especially in these times to succeed as an entrepreneur is required to be updated continuously and acquiring new knowledge to compete aggressively. 

I can assure you that your competitors will be every day researching and implementing improvements to production processes, administrative, financial and sales in order to obtain benefits and increasing market share. Doing nothing thinking that your studies eight years ago are the guarantee for your success is an illusion that leads many in the opposite direction. 

When you set out and want to do it successfully, you must be willing to read and document yourself constantly and be the best in everything you do. 

ACTION! 

Finally, all we can do no good to expose if it had an end of action. Much like the movie, if there is no action, they become boring. That's business. So after you have planned enough, researched enough, prespupuestado enough and created plenty of ideas, then kicks in and commit to your business and yourself to succeed unstintingly and sacrifices. 

Personally I'd love to hear your story and if you could share would be great. As always I wish you the best of success. 

All indications are that the Content Marketing will have a vital role in marketing campaigns large and small companies. We want to share 15 ideas for your content marketing strategy:

1. Determines the mission of your content marketing plan.

Many companies create content and share it on their social networks but do not know what the purpose of what they are doing. Be sure to define concisely what your mission is. What do you get?

2. Partner with other companies outside your niche.

Many times from within our company we can not see beyond, so we partner with other companies can help develop higher quality content and creativity.

3. The quality is paramount.

It is no regular content create thousands of not having any impact, it is better to focus efforts on creating less content to have a much greater impact.

4. Involve other departments of your company.

Everyone in your company can be part of your content strategy, everyone has to contribute, not only your marketing team .... surely the "boring accountant" can surprise you with some great idea.

5. Who are you going?

Determine who is targeted your content and where they spend their time online. Also find out who are the influencers in your industry and think how you can reach them.

6. Develops content about the history of your industry.

Better if anyone has developed anything before but if you think there is something like can improve it, perhaps graphically, or a video, or explained in a comic ...

7. Use different forms of content.

There are many forms of content marketing can help you reach your audience such as: items, lists, infographics, video infographics, podcasts ....

8. Talk to your vendors and defines the main concerns of your customers.

Develops content to address these questions, it is a good opportunity to turn a weakness into a strength your company.

9. Set goals to increase the number of subscribers to your website.

One of the benefits of content marketing is customer loyalty-readers, so it is a variable to take into account.

10. Unity is strength.

Partner with leaders in your niche to create content together.

11. Create visible content on multiple platforms.

Today we create content that can be viewed on smartphones and tablets.

12. Breaks the mold.

Occasionally make a piece of content that no one expected, see what happens.

13. Choose 10 bloggers to brainstorm.

You could choose a 10 bloggers in your niche among all get an idea of ​​viral content.

14. Be different.

Dare to be different and to tell stories differently.

15. Measure everything.

Note that content have brought more traffic, more links, more subscribers, and so on. It will help you create better content each time.

SEO is by its value in the medium and long term for any commercial project, Digital Marketing variant most commonly used, many times we have heard the phrase: If you are on the first page of Google, you do not exist. And based is true, more in Spain a country where they have a single route search, a search engine with a crushing rate of use.

Always organic positioning is listed as cheaper than the sponsored ad positioning (SEM) and medium - long term it is true, but it does require an investment, SEO is not free, and some misconceptions that many entrepreneurs and businessmen can have on it is:

Investing in SEO ends when TOPs get search engine reach.

False, industry professionals see this idea continuously, companies achieving the initial target and stop making natural position, with a consequent fall in the positions of the SERPs, and is sometimes forgotten that our competitors also makes SEO.

While investment may be more variable over time than investment we can do for example in SEM, we need to spend a monthly budget to keep and evolve, because when a target is met another opens.

Investing in SEO is reduced to pay the fees of a qualified professional.

False. How many times do we see a company trust its position to a qualified investment without their fee? The SEO also entails costs (investments), expenses that are paid with a substantial improvement in both the quality traffic, and in the final conversion of the company.

Let's do a review of overall SEO strategy, where we will see what is invested, how it is invested and what other Digital Marketing variants come into play in conjunction with the natural positioning.

Analyzing the target market.

The first investment will go to a professional in Online Marketing, to undertake a study of keywords (Keyword Research) and tell us what keywords are the ones that we need to focus.

Beware, there are the more traffic you are going to report, but the more traffic conversion forward we are going to report.

And for this we must take into account a lot of factors such as:

Monthly averages searches within the range.

Trends in the keywords search.

Current Competition.

Etc ...

Optimizing the website.

The second investment we will make in a professional SEO to optimize a professional with Developing our own website, some guidelines for this:

Clean Code.

Internal architecture (links, categories, etc..) That allows the user to get from one page to another either with the fewest number of clicks, and you always know where you are.

Indexibility, the internal architecture is the maximum for this, works just as well for the user and the search engine, and the latter can help to scan the entire website with a sitemap in. XML

Content always emphasizing quality over quantity, but also swing the lead in quantity, taking care of the message and its form, but adding keywords to the user and not a robot.

Upload speed, fast, instant, two seconds of slowness equals lost a potential customer.

Tags H1, H2, etc ...

Quality Link Building.

The SEO professional must plan and execute a strategy for obtaining quality links, is a labor of Communication and Public Relations, the high Mass in such directories will do us no good, in fact if we apply them to our website good it do the websites display.

A strategy must:

Get all natural links within sites in the sector value which we operate.

Links pointing both to our home, our sections, our internal contents ...

Links to a variety of anchor-text entirely logical (not we address a robot).

Content Marketing to add value.

We have our target market and optimized website, we will give you a good value by Content Marketing strategy, and we need a professional to:

Know the industry we serve.

Have a flawless writing, clearly and effectively.

Possess knowledge of SEO titles and combinations to focus on content.

Post so assiduously within the website.

Leaving the website and coming to Social Networks.

Now more than ever social environments have real value and solid for natural SEO, we need it to be present and over every asset.

We need as a professional in Online Marketing that:

Select what Social Networks are of our interest, as the target market we are targeting.

Integrate website online resources suitable for full viralizar our content.

Develop and optimize both visually and practically the profiles in different social networks.

Plan and implement a monitoring strategy, conversation, Content Marketing in Social Media, etc.. focused on creating community around the brand.

In short ...

Today SEO is not to change a couple of titles and a pair of GOALS and forget, SEO is continuous movement's own website, in its content, in social settings ... This is work that includes Analytics and Optimization, Communication, Content ...

Can SEO strategy plan with a budget based on the SEO professional fee? Yes, but we forget a content strategy that encompasses a lot with high quality, we will forget about promotions and contests that focused on Social Networks increase client loyalty and a powerful community, we can not run a Natural Link Building Strategy but aggressive.

And obviously depending on the sector in which we move will not overcome the competition, the example would be to hire a professional SEO, pay 1,500 per month for your work day and ask for the keyword natural positioning Benidorm hotels.

I work both sides, I have clients with large budgets for SEO and other small and medium enterprises with a low budget, to which position him using the most powerful weapon in any marketing professional, imagination.

Several research studies suggest that there is nothing better than produce original and relevant content for the precious "organic traffic". That is, users who access our website through search engine results and directories. Or to leave it entirely clear: get visitors means we are free.

Studies like the one mentioned Kevin Gibbons on Search Engine Watch , reveal that the websites that have active profiles on social networks dramatically increase organic traffic they receive. So directly Gibbons said today content marketing strategy is the best SEO (Search Engine Optimization) there, even better than any link building tactics

So why is this so? We could say that largely has to do with Google and any other search service are increasingly valuing authorship, natural links and social graph. Once this is understood, the next natural step is to think about content marketing.

While link building is a tactic, says Gibbons, content development is a strategy. In other words, if what is intended is to build links for SEO purposes and point, only be chasing the Google algorithm to achieve results. This can work, but not long term.

Quality content, however, can generate relevant traffic from search, but not only, but also by derivation, for viral and social networks and even through word of mouth. Although this does not mean, of course, that the inbounds links will no longer be taken into account by search algorithms (there are no signs of this happening in the short term), not to be ruled out of the SEO strategy.

Gibbon The point for today is that if a piece of content, for example, has 100 links but no social footprint, is a clear signal to the search engines that these links were built and were not generated naturally. Just as you have many social votes and no link. The latter is not a good sign, the page will lack confidence and relevance to the search engines.

What you need effective SEO strategy is a mixture of both ingredients, without a doubt.

"We can say content marketing, inbound marketing, journalism payment online marketing to dry, but largely irrelevant. The important thing is that you have a quality content strategy and be able to take full advantage of it to generate attention about your company, "says Kevin Gibbons.

I have nothing but love for PPC but I have reservations about how companies use and the most important thing is to become dependent for their business. 

It is one of the main reasons why I prefer organic SEO pay per click: the trend of PPC costs going nowhere but on the roof. With more businesses going online to grab a piece of the pie so does the demand for that space of sponsored ads. Needless to say, the high demand means higher cost pay per click. In certain industries that cost up to $ 15/clic. OK ... so how to exclude the use of Pay Per Click advertising? The answer is no ... There are several scenarios where PPC should and should not be used:

• The 80/20 rule 

Remember that the same rules apply in pay per click 80% of your budget will go to 20% of the keywords you are targeting. I say makes sense to free your business to that agency budget. Promote your business organically for those keywords will be a smart investment that ACDdepending in the cost of PPC rampant sky. 

• Pay Per Click to test 

One way to really gauge the response and the potential demand for a product is running an SEO campaign. Run for a period of three months or so will give you a good idea of ​​what keywords are investigated, from which parts of the country, what is the click through rate and conversion rate among other business intelligence data. 

• Use Pay Per Click for low competition keywords and supplementary keywords competitive 

No sense deplete your pay per click budget on terms that are relevant to your business. The most relevant keywords will be the most expensive. To position your business as a leader you have to appear in the first ranking ... Organic rankings, besides being more economical strategy also produce higher conversion rates. 

• compensate sudden loss seekers

"Hey what happened to your website Rankings today" get a good rank in google search. It's a good time to jump start the phone with a PPC campaign while stabilizing Rankings.