Natural SEO Techniques

All indications are that the Content Marketing will have a vital role in marketing campaigns large and small companies. We want to share 15 ideas for your content marketing strategy:

1. Determines the mission of your content marketing plan.

Many companies create content and share it on their social networks but do not know what the purpose of what they are doing. Be sure to define concisely what your mission is. What do you get?

2. Partner with other companies outside your niche.

Many times from within our company we can not see beyond, so we partner with other companies can help develop higher quality content and creativity.

3. The quality is paramount.

It is no regular content create thousands of not having any impact, it is better to focus efforts on creating less content to have a much greater impact.

4. Involve other departments of your company.

Everyone in your company can be part of your content strategy, everyone has to contribute, not only your marketing team .... surely the "boring accountant" can surprise you with some great idea.

5. Who are you going?

Determine who is targeted your content and where they spend their time online. Also find out who are the influencers in your industry and think how you can reach them.

6. Develops content about the history of your industry.

Better if anyone has developed anything before but if you think there is something like can improve it, perhaps graphically, or a video, or explained in a comic ...

7. Use different forms of content.

There are many forms of content marketing can help you reach your audience such as: items, lists, infographics, video infographics, podcasts ....

8. Talk to your vendors and defines the main concerns of your customers.

Develops content to address these questions, it is a good opportunity to turn a weakness into a strength your company.

9. Set goals to increase the number of subscribers to your website.

One of the benefits of content marketing is customer loyalty-readers, so it is a variable to take into account.

10. Unity is strength.

Partner with leaders in your niche to create content together.

11. Create visible content on multiple platforms.

Today we create content that can be viewed on smartphones and tablets.

12. Breaks the mold.

Occasionally make a piece of content that no one expected, see what happens.

13. Choose 10 bloggers to brainstorm.

You could choose a 10 bloggers in your niche among all get an idea of ​​viral content.

14. Be different.

Dare to be different and to tell stories differently.

15. Measure everything.

Note that content have brought more traffic, more links, more subscribers, and so on. It will help you create better content each time.

Several research studies suggest that there is nothing better than produce original and relevant content for the precious "organic traffic". That is, users who access our website through search engine results and directories. Or to leave it entirely clear: get visitors means we are free.

Studies like the one mentioned Kevin Gibbons on Search Engine Watch , reveal that the websites that have active profiles on social networks dramatically increase organic traffic they receive. So directly Gibbons said today content marketing strategy is the best SEO (Search Engine Optimization) there, even better than any link building tactics

So why is this so? We could say that largely has to do with Google and any other search service are increasingly valuing authorship, natural links and social graph. Once this is understood, the next natural step is to think about content marketing.

While link building is a tactic, says Gibbons, content development is a strategy. In other words, if what is intended is to build links for SEO purposes and point, only be chasing the Google algorithm to achieve results. This can work, but not long term.

Quality content, however, can generate relevant traffic from search, but not only, but also by derivation, for viral and social networks and even through word of mouth. Although this does not mean, of course, that the inbounds links will no longer be taken into account by search algorithms (there are no signs of this happening in the short term), not to be ruled out of the SEO strategy.

Gibbon The point for today is that if a piece of content, for example, has 100 links but no social footprint, is a clear signal to the search engines that these links were built and were not generated naturally. Just as you have many social votes and no link. The latter is not a good sign, the page will lack confidence and relevance to the search engines.

What you need effective SEO strategy is a mixture of both ingredients, without a doubt.

"We can say content marketing, inbound marketing, journalism payment online marketing to dry, but largely irrelevant. The important thing is that you have a quality content strategy and be able to take full advantage of it to generate attention about your company, "says Kevin Gibbons.