Natural SEO Techniques

SEO is by its value in the medium and long term for any commercial project, Digital Marketing variant most commonly used, many times we have heard the phrase: If you are on the first page of Google, you do not exist. And based is true, more in Spain a country where they have a single route search, a search engine with a crushing rate of use.

Always organic positioning is listed as cheaper than the sponsored ad positioning (SEM) and medium - long term it is true, but it does require an investment, SEO is not free, and some misconceptions that many entrepreneurs and businessmen can have on it is:

Investing in SEO ends when TOPs get search engine reach.

False, industry professionals see this idea continuously, companies achieving the initial target and stop making natural position, with a consequent fall in the positions of the SERPs, and is sometimes forgotten that our competitors also makes SEO.

While investment may be more variable over time than investment we can do for example in SEM, we need to spend a monthly budget to keep and evolve, because when a target is met another opens.

Investing in SEO is reduced to pay the fees of a qualified professional.

False. How many times do we see a company trust its position to a qualified investment without their fee? The SEO also entails costs (investments), expenses that are paid with a substantial improvement in both the quality traffic, and in the final conversion of the company.

Let's do a review of overall SEO strategy, where we will see what is invested, how it is invested and what other Digital Marketing variants come into play in conjunction with the natural positioning.

Analyzing the target market.

The first investment will go to a professional in Online Marketing, to undertake a study of keywords (Keyword Research) and tell us what keywords are the ones that we need to focus.

Beware, there are the more traffic you are going to report, but the more traffic conversion forward we are going to report.

And for this we must take into account a lot of factors such as:

Monthly averages searches within the range.

Trends in the keywords search.

Current Competition.

Etc ...

Optimizing the website.

The second investment we will make in a professional SEO to optimize a professional with Developing our own website, some guidelines for this:

Clean Code.

Internal architecture (links, categories, etc..) That allows the user to get from one page to another either with the fewest number of clicks, and you always know where you are.

Indexibility, the internal architecture is the maximum for this, works just as well for the user and the search engine, and the latter can help to scan the entire website with a sitemap in. XML

Content always emphasizing quality over quantity, but also swing the lead in quantity, taking care of the message and its form, but adding keywords to the user and not a robot.

Upload speed, fast, instant, two seconds of slowness equals lost a potential customer.

Tags H1, H2, etc ...

Quality Link Building.

The SEO professional must plan and execute a strategy for obtaining quality links, is a labor of Communication and Public Relations, the high Mass in such directories will do us no good, in fact if we apply them to our website good it do the websites display.

A strategy must:

Get all natural links within sites in the sector value which we operate.

Links pointing both to our home, our sections, our internal contents ...

Links to a variety of anchor-text entirely logical (not we address a robot).

Content Marketing to add value.

We have our target market and optimized website, we will give you a good value by Content Marketing strategy, and we need a professional to:

Know the industry we serve.

Have a flawless writing, clearly and effectively.

Possess knowledge of SEO titles and combinations to focus on content.

Post so assiduously within the website.

Leaving the website and coming to Social Networks.

Now more than ever social environments have real value and solid for natural SEO, we need it to be present and over every asset.

We need as a professional in Online Marketing that:

Select what Social Networks are of our interest, as the target market we are targeting.

Integrate website online resources suitable for full viralizar our content.

Develop and optimize both visually and practically the profiles in different social networks.

Plan and implement a monitoring strategy, conversation, Content Marketing in Social Media, etc.. focused on creating community around the brand.

In short ...

Today SEO is not to change a couple of titles and a pair of GOALS and forget, SEO is continuous movement's own website, in its content, in social settings ... This is work that includes Analytics and Optimization, Communication, Content ...

Can SEO strategy plan with a budget based on the SEO professional fee? Yes, but we forget a content strategy that encompasses a lot with high quality, we will forget about promotions and contests that focused on Social Networks increase client loyalty and a powerful community, we can not run a Natural Link Building Strategy but aggressive.

And obviously depending on the sector in which we move will not overcome the competition, the example would be to hire a professional SEO, pay 1,500 per month for your work day and ask for the keyword natural positioning Benidorm hotels.

I work both sides, I have clients with large budgets for SEO and other small and medium enterprises with a low budget, to which position him using the most powerful weapon in any marketing professional, imagination.

Several research studies suggest that there is nothing better than produce original and relevant content for the precious "organic traffic". That is, users who access our website through search engine results and directories. Or to leave it entirely clear: get visitors means we are free.

Studies like the one mentioned Kevin Gibbons on Search Engine Watch , reveal that the websites that have active profiles on social networks dramatically increase organic traffic they receive. So directly Gibbons said today content marketing strategy is the best SEO (Search Engine Optimization) there, even better than any link building tactics

So why is this so? We could say that largely has to do with Google and any other search service are increasingly valuing authorship, natural links and social graph. Once this is understood, the next natural step is to think about content marketing.

While link building is a tactic, says Gibbons, content development is a strategy. In other words, if what is intended is to build links for SEO purposes and point, only be chasing the Google algorithm to achieve results. This can work, but not long term.

Quality content, however, can generate relevant traffic from search, but not only, but also by derivation, for viral and social networks and even through word of mouth. Although this does not mean, of course, that the inbounds links will no longer be taken into account by search algorithms (there are no signs of this happening in the short term), not to be ruled out of the SEO strategy.

Gibbon The point for today is that if a piece of content, for example, has 100 links but no social footprint, is a clear signal to the search engines that these links were built and were not generated naturally. Just as you have many social votes and no link. The latter is not a good sign, the page will lack confidence and relevance to the search engines.

What you need effective SEO strategy is a mixture of both ingredients, without a doubt.

"We can say content marketing, inbound marketing, journalism payment online marketing to dry, but largely irrelevant. The important thing is that you have a quality content strategy and be able to take full advantage of it to generate attention about your company, "says Kevin Gibbons.

I have nothing but love for PPC but I have reservations about how companies use and the most important thing is to become dependent for their business. 

It is one of the main reasons why I prefer organic SEO pay per click: the trend of PPC costs going nowhere but on the roof. With more businesses going online to grab a piece of the pie so does the demand for that space of sponsored ads. Needless to say, the high demand means higher cost pay per click. In certain industries that cost up to $ 15/clic. OK ... so how to exclude the use of Pay Per Click advertising? The answer is no ... There are several scenarios where PPC should and should not be used:

• The 80/20 rule 

Remember that the same rules apply in pay per click 80% of your budget will go to 20% of the keywords you are targeting. I say makes sense to free your business to that agency budget. Promote your business organically for those keywords will be a smart investment that ACDdepending in the cost of PPC rampant sky. 

• Pay Per Click to test 

One way to really gauge the response and the potential demand for a product is running an SEO campaign. Run for a period of three months or so will give you a good idea of ​​what keywords are investigated, from which parts of the country, what is the click through rate and conversion rate among other business intelligence data. 

• Use Pay Per Click for low competition keywords and supplementary keywords competitive 

No sense deplete your pay per click budget on terms that are relevant to your business. The most relevant keywords will be the most expensive. To position your business as a leader you have to appear in the first ranking ... Organic rankings, besides being more economical strategy also produce higher conversion rates. 

• compensate sudden loss seekers

"Hey what happened to your website Rankings today" get a good rank in google search. It's a good time to jump start the phone with a PPC campaign while stabilizing Rankings.

For example when you search for "business consulting" on www.google.com will notice a billing contained several pages of them is our wikipedia.org and we called in the first place.

We have the power to put any page on the top of the most popular search engines. Compared to other media where the advertising is aimed at mass markets and in some cases led to the target market, for example to advertise in a magazine it follows that not all people are looking for your product or service on the Internet targeted traffic is necessary because the people you are looking for and are interested in your product or service.

The potential natural position grows daily, every day there are more people looking for products or services online to either buy, compare or analyze. It is proven that people who do not like bands, likes to meet their needs. Thanks to the natural positioning you can convince and persuade your prospects without them noticing, the work of conviction is natural and therefore customers can change their minds.

The fact is that you can reach a lot of people actually looking for your product or service, the potential is unmatched no media that compares to see the potential we have to think in traditional media such as the television, radio, magazines, newspapers ... compared to some major benefits of Internet advertising can be updatable, there is more time for reflection, is 24 hrs., 7 days a week, 365 days a year, more content, organizable saves time, saves money, containing text, image contains, contains audio, the benefits are clear. Imagine all these benefits, compared to other media is absolutely superior, but you have served and invest in a website if no one visits, you could not only be selling and generating leads but also massive targeted advertising , branding and many other applications, all this can be possible through natural positioning.

The natural position is for any line of business either product or service, the importance of positioning yourself today is that tomorrow there will be more pages which means that there will be more competition and positioning will become much more competitive and it will take longer which is summarized more investment.

Organic SEO vs Pay Per Click / PPC. Consider the main differences between the two:

- The SEO is organic (natural) and Pay Per Click is inorganic (paid).

- A good SEO is taken to a pay per click, it can be immediately

- A good SEO is long term, the pay per click hard while pay for this service.

- Studies show that the perceived better SEO than pay per click because when a page is poised
Recommends Google organically.

- The pay per click campaigns can be seasonal or changing SEO campaigns are permanent

- The investment for a permanent campaign trying to grab 100% of the term or keyword traffic can be up to 2000% cheaper than SEO Pay Per Click.

- To make a good SEO Internet site must meet certain characteristics, with the pay per click you can get anywhere.

It is important to understand that the two options are good and have the same goal, get more traffic and more customers, the combination of the two is best for a strong campaign.

The Web is ideal positioning for certain terms or keywords that we want to represent us in the search engines, where we highlight our brand, this denotes authority and ego hits the competition. Pay per click is highly recommended for the first months it takes to position organically our website, if you do not want to stop for a moment to have a presence at the top of the search engines, it is also highly recommended for testing market geographic location or seasonal promotions.

Choose PPC or Organic ... or both.

More recently, I read an article comparing the Pay-Per-Click (PPC) for organic search. While it is good advice in the article, there is also a glaring omissions and misleading information could inadvertently cost money and prospects. Here is the information you need when comparing PPC to organic SEO.

Organic search engine optimization is usually more profitable long-term benefit. The fact that you do not have to pay for a specific ad placements you can save money over time. Positioning Service (as a result of hard work) is good to have in the long run. People also recognize that it is an advertisement, and therefore, is likely to see it as more relevant. If you can get organic rankings, which is definitely better and pay from time to time.

PPC advertising can help you get a quick boost. If you do not rank well in the organic search engines, it will probably take a while to move up to the first position. In the meantime, you do not want to lose all the clues. If you are willing to pay to reach the top of the search engines, everything is possible. You can do this by itself, but a good SEO company will help you get the most out of your money.

And that's how people usually look for organic vs PPC search. They regard it as a short term / long term. There is some validity to it, and the individual, which may be how they are best used for each. However, there is an important element that is missing here:.

Application of organic search and PPC together clicked 50% more.

Conventional wisdom says that when you are good organic rankings, the addition of PPC basically wasting your money!. That's not true though. Research has shown and proved that if you take the PPC, losing all PPC clicks are not replaced by organic clicks on your rankings, even if you have the # 1 position.

If you have the # 1 and remove the PPC, 50% of the clicks on the ads will not be found by the organic search position # If you have a 2-4, 82% of the clicks you are missing if not returned by the organic search occurs # 5 or below, 96% of clicks will not recovered That are dangers that promoted by some agencies - following his advice could cause the loss of more than 50% of your potential customers! That's not a smart board. Just because you have a good range, does not mean it will not help the PPC.

Of course, if you're strapped for cash, you might not want to pay extra money for advertising on Google. Do not consider it a worthwhile expenditure - Statistics show that almost sure to generate more traffic.

Natural search engine optimization ( SEO ) is a technique that involves modifying the code, content and architecture of their websites so that both our own search engines and users can read them more easily. With appropriate changes, this continuum can dramatically improve the position of your website in the natural results obtained based search engine crawlers (spiders) as Yahoo!, Bing and Google. SEO experts think to create a web site meets the requirements of the various search engines through advanced techniques and proven. The goal is to reach more users relevant to their website, and at the same time, increasing the return on investment through a better position in natural search.

This blog contains a variety of tips for organic / natural search engine optimization techniques as part of efforts to improve marketing strategies.

Benefits

Increased volume of relevant traffic
A higher position in the list of results and increased visibility would make the target a larger audience see your ad and click on it. This additional traffic can help minimize market fluctuations and more equitably distribute the costs of long-term campaign.

Increased brand value
Optimization changes will help create a more lasting relationships with their brands in the minds of the users, which is usually associated with a high ranking on the list of natural search results with relevance and credibility. Her presence on the first page of search results also ensure that key positions are not in the hands of their competitors.

Basic Techniques

Market Research
Develop a comprehensive study to understand how users search for products and services.
Analyze the other websites that receive a high volume of traffic from keywords that you think are important to identify common characteristics that influence their position.
Technical Analysis
Perform extensive analysis of your site to find a technical problem that could jeopardize their organic search results.
Creating Links
Creating a strategic link to your website from other websites, increasing link popularity index, visibility and reputation of your website in search engines.
Optimizing content
Ensure that all content and digital assets are optimized for organic search, including image and audio and video files.

Want to know how to do their own maintenance on your website? How to Improve Google Ranking with natural SEO ? We're here to help. Try to focus on the structure and content specific to your website.