15 Ideas for Your Content Marketing Strategy
All indications are that the Content Marketing will have a vital role in marketing campaigns large and small companies. We want to share 15 ideas for your content marketing strategy:
1. Determines the mission of your content marketing plan.
Many companies create content and share it on their social networks but do not know what the purpose of what they are doing. Be sure to define concisely what your mission is. What do you get?
2. Partner with other companies outside your niche.
Many times from within our company we can not see beyond, so we partner with other companies can help develop higher quality content and creativity.
3. The quality is paramount.
It is no regular content create thousands of not having any impact, it is better to focus efforts on creating less content to have a much greater impact.
4. Involve other departments of your company.
Everyone in your company can be part of your content strategy, everyone has to contribute, not only your marketing team .... surely the "boring accountant" can surprise you with some great idea.
5. Who are you going?
Determine who is targeted your content and where they spend their time online. Also find out who are the influencers in your industry and think how you can reach them.
6. Develops content about the history of your industry.
Better if anyone has developed anything before but if you think there is something like can improve it, perhaps graphically, or a video, or explained in a comic ...
7. Use different forms of content.
There are many forms of content marketing can help you reach your audience such as: items, lists, infographics, video infographics, podcasts ....
8. Talk to your vendors and defines the main concerns of your customers.
Develops content to address these questions, it is a good opportunity to turn a weakness into a strength your company.
9. Set goals to increase the number of subscribers to your website.
One of the benefits of content marketing is customer loyalty-readers, so it is a variable to take into account.
10. Unity is strength.
Partner with leaders in your niche to create content together.
11. Create visible content on multiple platforms.
Today we create content that can be viewed on smartphones and tablets.
12. Breaks the mold.
Occasionally make a piece of content that no one expected, see what happens.
13. Choose 10 bloggers to brainstorm.
You could choose a 10 bloggers in your niche among all get an idea of viral content.
14. Be different.
Dare to be different and to tell stories differently.
15. Measure everything.
Note that content have brought more traffic, more links, more subscribers, and so on. It will help you create better content each time.
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