Do I pay per click (PPC) vs. Organic SEO? Which is better?

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Do I pay per click (PPC) vs. Organic SEO? Which is better?

Posted by Unknown Friday, January 11, 2013 10 comments

Do I pay per click (PPC) vs. Organic SEO? Which is better? Google Adwords and pay per click (PPC) has many businesses grow as a garage full flying companies. But is google adwords and pay per click program a viable solution for all companies? While no forms ...

I have nothing but love for PPC but I have reservations about how companies use and the most important thing is to become dependent for their business.

It is one of the main reasons why I prefer organic SEO pay per click: the trend of PPC costs going nowhere but on the roof. With more businesses going online to grab a piece of the pie so does the demand for that space of sponsored ads. Needless to say, the high demand means higher cost pay per click. In certain industries that cost up to $ 15/clic. OK ... so how to exclude the use of Pay Per Click advertising? The answer is no ... There are several scenarios where PPC should and should not be used:

• The 80/20 rule

Remember that the same rules apply in pay per click 80% of your budget will go to 20% of the keywords you are targeting. I say makes sense to free your business to that agency budget. Promote your business organically for those keywords will be a smart investment that ACDdepending in the cost of PPC rampant sky.

• Pay Per Click to test

One way to really gauge the response and the potential demand for a product is running an SEO campaign. Run for a period of three months or so will give you a good idea of what keywords are investigated, from which parts of the country, what is the click through rate and conversion rate among other business intelligence data.

• Use Pay Per Click for low competition keywords and supplementary keywords competitive

No sense deplete your pay per click budget on terms that are relevant to your business. The most relevant keywords will be the most expensive. To position your business as a leader you have to appear in the first ranking ... Organic rankings, besides being more economical strategy also produce higher conversion rates.

• compensate sudden loss seekers

"Hey what happened to your website Rankings today" get a good rank in google search. It's a good time to jump start the phone with a PPC campaign while stabilizing Rankings.