How to Make a Complete SEO Strategy for our Project?
SEO is by its value in the medium and long term for any commercial project, Digital Marketing variant most commonly used, many times we have heard the phrase: If you are on the first page of Google, you do not exist. And based is true, more in Spain a country where they have a single route search, a search engine with a crushing rate of use.
Always organic positioning is listed as cheaper than the sponsored ad positioning (SEM) and medium - long term it is true, but it does require an investment, SEO is not free, and some misconceptions that many entrepreneurs and businessmen can have on it is:
Investing in SEO ends when TOPs get search engine reach.
False, industry professionals see this idea continuously, companies achieving the initial target and stop making natural position, with a consequent fall in the positions of the SERPs, and is sometimes forgotten that our competitors also makes SEO.
While investment may be more variable over time than investment we can do for example in SEM, we need to spend a monthly budget to keep and evolve, because when a target is met another opens.
Investing in SEO is reduced to pay the fees of a qualified professional.
False. How many times do we see a company trust its position to a qualified investment without their fee? The SEO also entails costs (investments), expenses that are paid with a substantial improvement in both the quality traffic, and in the final conversion of the company.
Let's do a review of overall SEO strategy, where we will see what is invested, how it is invested and what other Digital Marketing variants come into play in conjunction with the natural positioning.
Analyzing the target market.
The first investment will go to a professional in Online Marketing, to undertake a study of keywords (Keyword Research) and tell us what keywords are the ones that we need to focus.
Beware, there are the more traffic you are going to report, but the more traffic conversion forward we are going to report.
And for this we must take into account a lot of factors such as:
Monthly averages searches within the range.
Trends in the keywords search.
Current Competition.
Etc ...
Optimizing the website.
The second investment we will make in a professional SEO to optimize a professional with Developing our own website, some guidelines for this:
Clean Code.
Internal architecture (links, categories, etc..) That allows the user to get from one page to another either with the fewest number of clicks, and you always know where you are.
Indexibility, the internal architecture is the maximum for this, works just as well for the user and the search engine, and the latter can help to scan the entire website with a sitemap in. XML
Content always emphasizing quality over quantity, but also swing the lead in quantity, taking care of the message and its form, but adding keywords to the user and not a robot.
Upload speed, fast, instant, two seconds of slowness equals lost a potential customer.
Tags H1, H2, etc ...
Quality Link Building.
The SEO professional must plan and execute a strategy for obtaining quality links, is a labor of Communication and Public Relations, the high Mass in such directories will do us no good, in fact if we apply them to our website good it do the websites display.
A strategy must:
Get all natural links within sites in the sector value which we operate.
Links pointing both to our home, our sections, our internal contents ...
Links to a variety of anchor-text entirely logical (not we address a robot).
Content Marketing to add value.
We have our target market and optimized website, we will give you a good value by Content Marketing strategy, and we need a professional to:
Know the industry we serve.
Have a flawless writing, clearly and effectively.
Possess knowledge of SEO titles and combinations to focus on content.
Post so assiduously within the website.
Leaving the website and coming to Social Networks.
Now more than ever social environments have real value and solid for natural SEO, we need it to be present and over every asset.
We need as a professional in Online Marketing that:
Select what Social Networks are of our interest, as the target market we are targeting.
Integrate website online resources suitable for full viralizar our content.
Develop and optimize both visually and practically the profiles in different social networks.
Plan and implement a monitoring strategy, conversation, Content Marketing in Social Media, etc.. focused on creating community around the brand.
In short ...
Today SEO is not to change a couple of titles and a pair of GOALS and forget, SEO is continuous movement's own website, in its content, in social settings ... This is work that includes Analytics and Optimization, Communication, Content ...
Can SEO strategy plan with a budget based on the SEO professional fee? Yes, but we forget a content strategy that encompasses a lot with high quality, we will forget about promotions and contests that focused on Social Networks increase client loyalty and a powerful community, we can not run a Natural Link Building Strategy but aggressive.
And obviously depending on the sector in which we move will not overcome the competition, the example would be to hire a professional SEO, pay 1,500 per month for your work day and ask for the keyword natural positioning Benidorm hotels.
I work both sides, I have clients with large budgets for SEO and other small and medium enterprises with a low budget, to which position him using the most powerful weapon in any marketing professional, imagination.
Categories:
SEO
If you are doing link building in seo its most imoprtant that you are making quality backlinks because only only quality backlinks can boost your website rankings and this is the most important thing in the international seo Search engine optimization is one of the best tools that most Web business owners can utilize in order to be able to make the most out of their business online. Unfortunately, not a lot of website or Web business owners know enough about SEO and what it can do to help them and their business.
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