Content Marketing, that Great SEO Strategy
Several research studies suggest that there is nothing better than produce original and relevant content for the precious "organic traffic". That is, users who access our website through search engine results and directories. Or to leave it entirely clear: get visitors means we are free.
Studies like the one mentioned Kevin Gibbons on Search Engine Watch , reveal that the websites that have active profiles on social networks dramatically increase organic traffic they receive. So directly Gibbons said today content marketing strategy is the best SEO (Search Engine Optimization) there, even better than any link building tactics
So why is this so? We could say that largely has to do with Google and any other search service are increasingly valuing authorship, natural links and social graph. Once this is understood, the next natural step is to think about content marketing.
While link building is a tactic, says Gibbons, content development is a strategy. In other words, if what is intended is to build links for SEO purposes and point, only be chasing the Google algorithm to achieve results. This can work, but not long term.
Quality content, however, can generate relevant traffic from search, but not only, but also by derivation, for viral and social networks and even through word of mouth. Although this does not mean, of course, that the inbounds links will no longer be taken into account by search algorithms (there are no signs of this happening in the short term), not to be ruled out of the SEO strategy.
Gibbon The point for today is that if a piece of content, for example, has 100 links but no social footprint, is a clear signal to the search engines that these links were built and were not generated naturally. Just as you have many social votes and no link. The latter is not a good sign, the page will lack confidence and relevance to the search engines.
What you need effective SEO strategy is a mixture of both ingredients, without a doubt.
"We can say content marketing, inbound marketing, journalism payment online marketing to dry, but largely irrelevant. The important thing is that you have a quality content strategy and be able to take full advantage of it to generate attention about your company, "says Kevin Gibbons.
Promoting the quality content through our website is the best practices in Search Engine Optimization process to get more amount of traffic to our websites.
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ReplyDeleteSchemas provide users with an enhanced experience where they are presented with specific details about a particular company or organization on search engine results pages (SERPs). With this tool, you can customize how your results, including your reviews, operating hours, events, etc., will appear on Google and other search engines.
You can also integrate the schema code easily – it’s as simple as copying and pasting. The tool also has a free WordPress plugin version.
If you like this tool, there’s also a Scheme app which you can try for free for 14 days. There are multiple price structures depending on your current needs / business size.